Retail Consultancy
“Giving retailers an unbiased view on the issues affecting customer experience, sales performance, retail operations, and Visual Merchandising ”
MACANDSIX has a wide ranging background in Strategic VM, Interior Design, & Styling within US, EU and EMEA markets. Partnering with Marketing and Retail departments we create, develop and safeguard brand strategy. Our ambition lies in integrating these broad skills in order to connect macro visions with micro details for Brands.
How?
We use a combination of store visits, visual evidence, and analytics to lead the way and inform our decision-making.
We then formulate and action a clear plan, which fulfills the potential of both personnel, and brand strategy.
Expertise
Retail KPI & VM Training
VM Guidelines; Product presentation & styling, capacity planning, money mapping and zoning
Window Design; Concept development, prop making & sourcing, project management
Store Concept; Interior design, FF&E, directional signage and POS
Cross functional working; collaborating with Marketing, Brand Creative, Merchandising, Allocation, Store Design, & Finance.
MACANDSIX has worked with brands; Nike, Suitsupply, Calvin Klein, Tommy Hilfiger, Ralph Lauren, The Monocle Shop, Paul Smith, John Lewis, Ultimate Sports Nutrition, Manchester Utd, Ikea, Unibail-Rodamco-Westfield
A Case Study
BEVER, CASUALWEAR PILOT
Tasked with enticing a new customer profile into Bever stores.
The project began with a detailed SWOT analysis, & took us via Paris fashion week. Fast-forward six months, & we launched a test-case in selected stores, with a view to a country-wide roll out
With ‘retail theatre’ and the customer journey at the core of this project, we focussed on introducing newness through buying & curating clothing not restricted to technical performance alone.
The challenge was then creating workable solutions in-stores to best showcase this new direction. Rather than shopping for a specific purpose or sporting occasion, our visual merchandising strategy encouraged customers to browse, the aim being to increase dwell-time, units-per-transaction & link-sales.
Shaping brand culture by engaging with employees, and championing VM has resulted in both improved visual standards, & increased sales.
The pilot was extended to 10 stores, with a view to company-wide roll-out.
